In a rare team-up, two of the most talked about stars from rival networks have joined forces for the first time in the latest Cebuana Lhuillier TV commercial. Popstar Princess Sarah Geronimo and Pambansang Bae Alden Richards share the screen along with the former’s mother Mommy Divine Geronimo to endorse the products and services of the microfinancial company.
Called ‘Hero’s Welcome’, the TVC features the Geronimos revisiting their old neighborhood while recalling their family’s humble beginnings and narrating how Cebuana Lhuillier, particularly its pawning services, has been a great help when they were struggling to make ends meet. The mother and daughter then visit a nearby Cebuana Lhuillier branch where Alden welcomes them and introduces the company’s newest offering; microloans.
The success story of the Geronimos and the addition of a new range of products is symbolic of the company’s impact in the lives of Filipinos and its evolution from a pawnshop to a full-service microfinancial institution, which offers complete microfinancial solutions including pawning, remittance, microloans, and microinsurance, among others.
According to Cebuana Lhuillier’s President and CEO, the bringing together of the two stars is the company’s treat to their customers as it celebrates it 30th anniversary. “This is a very important year for Cebuana Lhuillier so we brought together two of our endorsers in one TVC, along with Mommy Divine who has been a client of ours even before her daughter entered show business. It is also a good way to show how the company has helped Filipinos in the last 30 years and introduce new ways that we can support even more individuals and families,” he said.
Sarah has been a Cebuana Lhuillier endorser since 2008 while Alden Richards became the brand’s ambassador last year and has since headlined a three-part series of heart-warming Cebuana Lhuillier remittance TVCs.